Government Has Removed Most Of The Discounts From ONDC Now? ONDC’s highly publicized discounts, which were more substantial than those offered by Swiggy and Zomato, are proving to be short-lived, as expected with any discount program. ONDC Revises Discount Schemes in light of Sustainable Growth ONDC, the government-backed Open Network for Digital Commerce, announced a revised incentive program, ending the first phase of its discount schemes on May 31. The decision to transition to a more measured approach beginning June 1 comes as ONDC aims to maintain sustainable growth after reaching a peak of 25,000 orders on May 11, still only a fraction of the daily orders on other e-commerce platforms. ONDC’s Chief Business Officer, Shireesh Joshi, confirmed the plan for the second phase of the incentive program, emphasizing that the primary purpose was to demonstrate the viability of unbundled commerce, not just offering low prices. ONDC wants to maintain some level of stimulus w...
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